Winn-Dixie's Next Kid Connoisseur

How cool would it be to see your kid as Winn-Dixie’s Kid Connoisseur? Winn-Dixie is asking kids to taste test the store’s newly improved private label products and submit a video review for a chance to win a grand prize. So if your kid is a budding foodie, this is a great time to get their review on camera!

Winn-Dixie has undergone its largest-ever transformation of private label products—including approximately 3,000 items across all categories. Their goal is to provide superior quality, greater value, and differentiation to customers without increasing the price, so now all the Winn-Dixie brands you know and love are even better!

Parents are seeking fresh, healthy, affordable food for their families, which has led to substantial enhancements across the entire brand product line, including:

  • Over 2,430 products with no artificial colors
  • Over 2,310 products with no artificial flavors
  • Over 2,800 products with no MSG
  • Over 2,790 products with no trans fat
  • Over 2,390 products with no high fructose corn syrup

Now through July 15, customers can submit videos of their kids, aged five to 12 years old, reviewing SE Grocers Essentials, SE Grocers and Prestige products for a chance to win the Kid Connoisseur contest. Winners will be selected on July 17 and recognized at a local Winn-Dixie store!

How to Enter

Customers can submit their 30-second to 1-minute video entries to [email protected] by midnight on Saturday, July 15th. For complete contest rules, visit Winn-Dixie’s Facebook page. 

The Grand Prize

The winning prize is a dream come true for all the little chefs-in-training out there: it includes a media event on July 19, 2017 at a local Winn-Dixie to honor each winning Connoisseur; 4 gift cards of $50 to either Winn-Dixie; SE Grocers products valued at $50; and a branded apron and chef hat for a total prize value of $300!

They are confident that even the pickiest eaters in the household will love their new and improved brands just as much as the national brand variety, so they are going right to the source and asking what your kid thinks. Winn-Dixie says, “Kids will love the taste and parents will love the price, and if they can’t taste the difference, why pay the difference?” We couldn’t agree more! 

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